They both also have a
tough road ahead of them. In January, Forrester Research released a report that
found that only 5% of mobile users
actually use location-based apps; of those people, only 5% use them
every week.
So,
why aren’t people warming to social geolocation apps? The answer is that they
face two pretty big hurdles. One is that they need to reach a critical mass of
users before non-techies start signing on. Nobody wants to be the only one at a
party, after all.
